Privacy policy
Last updated: 27 October 2026
This policy covers the WhatsApp service run by Persuadence Private Limited (“Persuadence”, “we”, “us”). It says what we collect when you message us on WhatsApp, why, who else sees it, how long we keep it, and what you can do about it.
Who we are
Persuadence Private Limited, Bridgeway, Pathanapuram, Kerala, India.
If you have a question about your information, message us on WhatsApp at +91 93490 00123 or email shefeeq@persuadence.com.
When you message a business through us
Some businesses use our service to answer their own WhatsApp messages. When you message one of them, that business decides why your information is used, and its own privacy policy applies too. We handle your messages for that business and use them only to do that work.
When we run a group or a list of our own and pass your details to a business so it can contact you, we will tell you which business before we do, and ask whether you agree.
What we collect
- Your WhatsApp number and the name on your WhatsApp profile.
- The messages you send us and the ones we send you, with their dates and times, and whether each message was delivered and read.
- Anything you choose to tell us in a message, such as your name, your city, or the course or service you’re asking about.
- Which of our lists or groups you’ve agreed to hear from, when you agreed, and the exact words you agreed to.
Please don’t send us medical records or details of a health condition. We don’t need them to help you.
Why we use it
- To answer your questions and give you the information you asked for.
- To keep in touch with you about the business you asked about, with news, offers and reminders, if you agree to it.
- To keep a record of what you agreed to, so we can prove it and respect it.
- To keep the service secure and working.
We use your information only for these purposes. If we want to use it for anything else, we will ask you first.
Who else sees it
- The business you messaged, when you message one that uses our service.
- Meta, which runs WhatsApp and carries every message. Meta’s own privacy policy covers what it does.
- Cloudflare, which runs the computer that receives and sends our messages.
- Supabase, which stores the conversations.
- Government agencies, when the law requires us to share information with them.
These companies may keep information on servers outside India. We use them only to run this service, and they may use your information only for that.
We don’t sell your information.
How we keep it safe
Only people at Persuadence who run the service, and the business you messaged, can see your conversations. The service checks that each message really comes from WhatsApp before it accepts it. Stored conversations are kept in a database that needs a password to open, and the connection to it is encrypted.
If your information is ever exposed in a security breach, we will tell you, and the authorities where the law requires it.
How long we keep it
We keep your conversations and details for as long as we’re in touch with you, and for three years after your last message to us. Then we delete them.
If you reply STOP, we stop sending you messages. If you ask us to delete your information, we delete it within 30 days.
We keep a record of what was done with your information for at least one year, because the law requires it. We also keep the record of your agreement or refusal for that long, so we can show we respected it.
What you can do
- Stop messages. Reply STOP at any time.
- See your information. Ask us for a summary of what we hold about you, how we use it, and who we’ve shared it with.
- Correct it. Tell us what’s wrong or missing, and we’ll fix it.
- Delete it. Reply DELETE, or follow the steps at legal.persuadence.com/data-deletion.
- Take back your agreement. You can take back your agreement at any time, as easily as you gave it, by replying STOP. Anything we did before that stays lawful.
- Choose not to tell us something. You don’t have to answer any question we ask. We may then be unable to help with what needed it.
- Name someone to act for you, if you die or become unable to act yourself. Message or email us with their name and number.
To make a request, message us from the WhatsApp number you used with us, or email us with that number, so we can find your information.
Complaints
If you’re unhappy with how we’ve handled your information, contact our Grievance Officer:
- Shefeeq Abubakr
- shefeeq@persuadence.com
- WhatsApp +91 93490 00123
- Persuadence Private Limited, Bridgeway, Pathanapuram, Kerala, India
We will answer within one month.
From 13 May 2027, if we haven’t settled your complaint, you can also complain to the Data Protection Board of India.
Changes to this policy
When we change this policy, we change the date at the top and publish the new version here. If a change affects information you’ve already given us, we will tell you on WhatsApp.